An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. ~
Ask any marketing expert and you’ll be told that one’s image or ‘brand’ is a critical component of succeeding in a perception-driven society. As such, brand creation and the formalization of an effective marketing strategy is paramount to the success of any product (or person).
Because of this, it is extremely important to craft an image that will be able to derive the appropriate perception that others have of you or your product. In many ways, branding exercises are like optical illusions – but focused on perception instead of vision. Like the imaginary black dots that appear between the squares of the image on the left, the right ‘perception’ can cause others to see things in you, your product or your corporation. Managing this perception well and sustaining it over a period of time allows the creation of brand loyalty.
Through the course of years, Vconnect Asia has accumulated extensive experience in establishing and sustaining successful branding and image campaigns – and can do the same for you.

Branding the Individual

Branding (or in this case, an image) and perception management is equally as important for individuals as it is for products.
This is especially so when the individual in question enjoys a certain amount of social prominence, either as a celebrity or as a leader.
In these instances, the right image is capable of furthering an individual’s interests in various ways and also create inroads and opportunities that would not have been readily available in the absence of such image.

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